I love bringing brands, products, places and spaces to life through my words, styling and photography. My work is calm, timeless and uplifting, and I’m always keen to connect with designers, makers, retailers, travel companies and other organisations who share my considered approach and minimalist aesthetic.
I have an editorial background, with almost twenty years’ experience in content creation, writing and visual storytelling, plus a loyal blog readership and social-media following. Past and present clients include Carl Hansen & Søn, Iittala, Visit Sweden, Fredericia, The White Company, So At Nature, Rose & Grey, IKEA, SKAGEN, Finnair, Kährs Flooring, Crown Paints, Visit Herefordshire, The Pure Edit, Claybrook Tiles, Mahabis, Lapuan Kankurit, Gantri, Son of a Tailor, Forest of Dean & Wye Valley Tourism, Duux and Georg Jensen.
Here’s how I can help you:
Interiors / product styling & photography
Using natural light and simple, soulful styling, I work with design, interiors and lifestyle brands to create beautiful images for websites, social-media platforms and marketing materials. I mostly work remotely from my Nordic-inspired home, showcasing your products in a real-life setting and saving you the cost of a separate location fee.
See my interiors / product styling and photography portfolio here.
Travel photography
I provide photography for tourist boards, travel operators and accommodation providers, capturing not only the places but also the moments, moods and details that make them special. My images connect with people on an emotional level, helping you to reach new customers and generate bookings.
As part of my photography packages, I can also provide styling for holiday lets, B&Bs and hotels.
See my travel photography portfolio here.
Blog, Instagram & Pinterest partnerships
I work with clients to showcase their offering via my own channels. A sponsored post on my blog, Instagram or Pinterest will put your brand in front of a highly engaged audience with a keen interest in design, travel and simple living, driving immediate growth and long-term awareness. I can undertake collaborations as standalone projects or in conjunction with other services, creating authentic and meaningful content that resonates with my readers / followers and helps you achieve your goals.
Copywriting
I write clear, enticing copy for websites, magazines, blogs, brochures and more. My style is concise yet emotive, providing plenty of impact without unnecessary words.
In addition, I regularly contribute to design, lifestyle and travel publications and have been featured in Grazia, Ideal Home, 91 Magazine, Metro, Lodestars Anthology, Domino, Apartment Therapy and Rucksack, among others.
To find out more about any of the above, discuss your individual requirements or request a copy of my media pack, please get in touch on [email protected].
Testimonials
“Working with Abi is always a pleasure! For years she has been delivering engaging, high-quality content for the Danish high-end design brands I have worked for. Abi can easily be trusted with creating inspiring images and articles, while securing promotion of our brand message to relevant target groups across all her channels. Uncomplicated, focused and trustworthy are just a few keywords describing Abi.”
Michael Schönwiese, Global PR & Communications Manager, Carl Hansen & Søn
“It was a delight collaborating with Abi for a makeover and flooring guide on her blog. Her photography is stunning, whilst relevant and relatable to readers. The content generated lots of interest for our flooring, both via the blog itself and re-sharing across social media. Her readers are passionate about good design and Scandi-inspired interiors, so Abi was a perfect fit for our brand. We look forward to working with her again!”
Katherine Matthews, PR & Communications Manager, Kährs UK
“We have worked with Abi on numerous campaigns, including UK destinations and overseas hotels, and have always been so impressed by her creativity, content and standard of photography, as well as her audience reach. Abi is a joy to work with and I can’t recommend her highly enough.”
Fiona Reece, Founder, Travel Tonic PR & creative content agency
“It’s always a pleasure to work with Abi! She’s very professional, keeps to timeframes and has excellent communication throughout projects. Her sponsored posts and photos always look great and fit seamlessly with her aesthetic. One of our most successful pins is an image of her home from a collaboration!”
Emma Lavelle, Creative Content & Partnerships Manager, Rose & Grey
